Showing posts with label MINI. Show all posts
Showing posts with label MINI. Show all posts

Wednesday, May 18, 2011

The 4th Annual Keeler Motor Car Block Party


At Keeler Motor Car Company we love to throw parties for our customers.  We want them to know just how important they are to us and honestly, who doesn't like a good party??  We also plan these events to show our potential customers all the benefits that come along with being a Keeler Motor Car customer.  Well, June 4th is no exception!!  It's the 4th Annual Keeler Motor Car Block Party

  • Check out vintage Mercedes-Benz vehicles when the
    Mercedes-Benz Club rolls into town
  • The Hudson Valley BMW Car Club will be here showing off their classic BMWs
  • A host of shined-up MINIs will be on display courtesy of
    the MINI Car Club
  • See a "brilliant" gathering of smart cars at our 4th Annual
    smarty Party at smart center Latham
  • Live Entertainment from 12:00 - 3:00 by local band The Audiostars
Featuring Mercedes-Benz, BMW, MINI, Honda, smart and Keeler Quality Pre-Owned Center vehicles at Summer Event pricing!
All this and more in one day!
Saturday, June 4th, 10:00am - 5:00pm

Keeler Motor Car Company, Rt. 7, Latham

Tuesday, March 29, 2011

Meet the MINI Family

Fantastic new MINI video/advertisement that showcases all of the MINI models including the all new MINI Countryman.  Of course you can find all of these gas saving little wonders at Keeler MINI

Tuesday, November 16, 2010

Come to Keeler MINI this Saturday for a sneak peek at the all new 2011 MINI Countryman

Are you a motoring enthusiast?  Do you love your MINI or have you been anxiously awaiting the arrival of the all new 2011 MINI Countryman?  Well, Keeler MINI is one of only six dealerships in the country to have a new MINI Countryman here to check out and we're going to have a party to celebrate!  Don't miss out on this rare opportunity to see the MINI Countryman - only at Keeler MINI!

Monday, June 28, 2010

MINI shows of updated 2011 Cooper lineup

The current (second generation) of the modern Mini has been with us for a couple of years now, so that must mean it's time for a refresh. BMW, which owns the reborn British brand, has updated the front fascia on all three Mini models for the coming model year to visually differentiate them and improve their pedestrian protection performance.

Of special note are the new integrated ducts on the fascias of the Cooper S and John Cooper Works models, offering a slightly meaner look to the Mini's cute and cuddly face. The black reflector headlamps that debuted on the 50th anniversary Camden model are now available as an option across the board and all of the Mini variants now have LED lighting at the rear.

Inside, the Minis are now available with a high-resolution screen within in the oversized central speedometer that can display video from an iPod or whatever other device that has been plugged in via the USB port.

To read the entire article click here.

Tuesday, March 9, 2010

BMW to go front-drive

Not sure if we'll ever see these at Keeler BMW but BMW announced that they will be producing front-wheel drive. Read the article below:

BMW is set to introduce a new front-wheel-drive entry-level model, positioned and priced beneath the existing 1-series and using shared Mini hardware, according to the firm's chairman Norbert Reithofe.

The new model is being developed as part of plans to help increase parts sharing and bolster the potential for production savings between the BMW and Mini brands, thus bringing an end to the era of rear and four-wheel drive-only BMW models.

Speaking to Autocar at the last week's Geneva motor show, Reithofer said internal BMW studies revealed that, despite the downturn in the world’s economy, there is continued demand for what he described as "premium vehicles" in the small car class. He then officially acknowledged plans that will see BMW producing a rival to the recently unveiled Audi A1 and a new Smart Forfour presently under development at rival Mercedes-Benz.

"We will be extending the BMW and Mini brands into the small car segment with new models and variants," said Reithofer.

Being careful to separate the new price-leading front-wheel-drive model from BMW's upcoming city car - a totally different project as part of its Mega City Vehicle electric car initiative - Reithofer added, "For these new vehicles [the new BMW and Mini] we are developing a common architecture for both front and four-wheel drive."

While exact details remain shrouded in secrecy, Autocar can confirm the new entry-level BMW has been conceived to run the same front-wheel-drive underpinnings as the next-generation Mini Cooper.

The new Mini Cooper is not due out until 2014, but the small BMW could be on UK roads as early as 2013 as part of a major thrust by the company to become the undisputed sales leader in the premium small car class.

Plans to base the new entry-level BMW on the same platform as the Mini Cooper also raise the question of where the new car would be built. Although BMW is being vague, Autocar understands the new car could be built alongside the Mini Cooper in Oxford, using a new generation of petrol and diesel engines sourced from BMW's engine plant in Hams Hall.
Studies are also under way that could result in the new platform structure referred to by Reithofer being used for future generations of the 1-series - although BMW is still undecided on whether the third-generation model, due in 2018, will be front-wheel drive or rear-wheel drive.
"We are looking at alternatives," a Munich insider told Autocar. "With the new platform set to support four-wheel drive, it wouldn't be that hard to use the transmission tunnel for a rear-wheel-drive application."
Source: Autocar.co.uk

Tuesday, February 23, 2010

MINI Connected for iPhone to Debut in Geneva

*22.02.2010 * Press Release
*World-first in-car entertainment technology integrates the Apple iPhone.
*Safe, convenient, intuitive control of all functions via the MINI operating system.
*World debut of in-car web radio.
*MINI Connected brings enhanced user functionality and customization to the MINI-exclusive, Mission Control.


Woodcliff Lake, New Jersey - February 22, 2010... MINI Connected, a new technology unique to MINI, opens up a new dimension of in-car entertainment. The new system will make its debut at the 2010 Geneva International Motor Show next week.

MINI Connected.MINI Connected offers new options to further enhance the driving fun associated with the brand by intelligently connecting the driver, his MINI and the outside world. The new MINI Connected system will be launched simultaneously with the MINI Countryman, as an option on the newest member of the MINI brand lineup.

With MINI Connected, MINI is the first carmaker to offer a newly developed USB interface with functionality that enables such a high level of integration of the iPhone into the in-car audio and infotainment system. This MINI-exclusive technology provides the basis for unprecedented integration of Smartphone functions, and takes the in-car integration of modern Smartphone telecommunications, entertainment and online functions to a whole new level.

The innovative iPhone interface provides robust data exchange capabilities, allowing a range of infotainment, navigation and communication functions to be used on board the vehicle. MINI Connected also allows functions to be enhanced or personalized to the driver's individual preferences.

Click here for the entire article.

Friday, February 5, 2010

Kansas City man wins trip to England for logging most topless hours in a Mini

Ever wonder what possible use the Openometer could have? The tiny dashboard gauge is found only in the Mini convertible and tracks the number of hours a Mini motorist has been driving with the top down. Cute, sure, but hardly as useful as, say... a speedometer or fuel gauge. Well, David Loveall and over 400 other Mini Cooper Convertible owners across America found the Openometer very useful as they participated in the Open One Challenge.

Kansas City's Loveall logged some 555.55 hours of top-down driving in his Mini, after driving across the country and visiting every one of the 48 contiguous states in the union. He took some of America's greatest back-roads, like Route 66 and US 50, avoiding the freeway at all costs and often camping roadside in a tent.For his dedication to the open-air cause, Loveall is being awarded with a free trip to England to visit the Mini factory in Oxford. Click here to read the full article.
Source: Autoblog.com

Monday, January 11, 2010

Box Art? Clever Mini promotion litters streets with giant packaging

Heineken ran commercials that showed a guy's ultimate closet as a walk-in refrigerator filled with the Dutch beer. To support the ads they put huge cardboard boxes around Amsterdam on garbage day with "Walk-In Fridge" written on them, as if someone had actually gotten one as a gift. Well, it looks like Mini did the same thing after Christmas, casting giant, empty boxes with shreds of gift wrapping around Amsterdam. Predictably for a Mini campaign, it got people's attention.

Friday, December 18, 2009

MINI Countryman Could Come to WRC

Mini's history doesn't just include producing attractive, efficient city cars -- it's done some damage in the rally circuit. But while BMW's 2001 reincarnation of the storied British brand has been a success on the sales front, it hasn't taken the motorsports world by storm. As previously reported, that could change with Mini's upcoming five-door people hauler.

The Countryman will reportedly come in several variants, including a GTI version with similar power to the Cooper S or a BMW-sourced 2.0-liter diesel capable of 200 hp. Word on the street is that Prodrive is working on a WRC concept due to debut at the Geneva Motor Show in March.

We're looking forward to seeing the production Countryman in person, but there is some question as to when the micro crossover will finally be on the showroom floor. AutoCar says the Countryman will arrive in September, while Mini-focused site Motoring File says the crossover may be delayed until 2011. If the Rally-ready Countryman does in fact come to fruition, Mini could once again have a mighty mouse ready to take on its larger competition, and that could be fun to watch.

Source:[Autoblog]

Thursday, December 3, 2009

MINI Brand Vehicles Win Accolades for High Resale Value

MINI Brand Vehicles Win Accolades for High Resale Value
Recognition from both Kelly Blue Book and ALG

MINI vehicles have long been known for maintaining their overall value, and the company is proud to accept multiple awards for resale and residual value during the LA Auto Show from both Kelley Blue Book’s kbb.com and Automotive Lease Guide (ALG).

MINI brand vehicles won a total of three Best Resale Value Awards from Kelley Blue Book’s kbb.com. The 2010 MINI Cooper Clubman was named Best Resale Value in its class for the compact car segment; while the 2010 MINI Cooper Clubman and 2010 MINI Cooper Hardtop are both named among the Top 10 cars with Best Resale Value according to Kelley Blue Book’s kbb.com.

These latest honors from Kelley Blue Book's kbb.com mark the seventh year in a row that a MINI Cooper vehicle has won in either the compact car, hatchback or convertible categories, and also the seventh time it has earned a spot in the overall list of Top 10 models.

MINI Cooper has also received the 2010 Residual Value Award for BEST SPORTY CAR from ALG. ALG’s 11th annual Residual Value Awards, for the 2010 model year, honored the vehicles in each industry segment that ALG predicts will retain the highest percentage of their original price after a three-year period.

“The resale value awards that MINI received this week further reinforce that a MINI brand vehicle purchase is a wise investment,” said Jim McDowell, Vice President of MINI USA. “It also demonstrates that the MINI speaks to the practical argument for buying one of the brand’s vehicles, as well as the emotional appeal of a MINI and the promise of a fun motoring experience.”

LA 2009: Mini owns its inner Bulldog

Mini may be many things, but stuffy they're not. When your business consists of selling tiny hatchbacks with sports car handling at a near luxury price, you really can't take yourself too seriously all the time. Mini ad campaigns have capitalized on that cheeky spirit to great effect. While at the LA Auto Show this week, we were treated to a preview of some of the newest commercials that will be getting airtime soon. Rest assured, the attitude is still there in abundance.

A good example of that spirited personality is the car you see here. Playing on the old Mini's Bulldog alter ego, the automaker has chosen to put this new Cooper S Clubman on a leash...with a spiked collar. Seriously. And they even went step further with some funny warnings painted into the danger hash marks on the floor around it. We can't think of many other car companies that could pull this off, but on a Mini, that collar actually looks amusingly good
source: autoblog.com

Thursday, August 27, 2009

Officially Official: Happy 50th - it's the MINI Coupé Concept!












Rumors have been swirling for months about what BMW would do on August 26, 2009 for its Mini brand. After all, that is the fiftieth anniversary of the public debut of Alec Issigonis' original Mini. With most of the speculation revolving around either a coupe or some kind of cropped windshield speedster, it turns out the reality was somewhere in between. Unlike the original coupe of the Sixties that simply had a fastback replacement for the standard square-back roof, the new MINI Coupé Concept completely replaces everything from the beltline up. The upright windshield that has been part of the Mini look from day one is finally swept back and a truncated roof covers the remaining two seats.

All pretenses of being a four seater has finally been dispensed with for the new coupe. The shape of the roof indicates that should Mini move ahead with production, and it could easily be replaced by a folding fabric unit to create the anticipated speedster model. What's more, dumping the rear seats means Mini could theoretically add a hefty brace back there restoring some of the structural integrity lost in the standard convertible, or perhaps restore some cargo room as compared to the Cabrio. At this point, it's unknown if those B-pillars are are tinted glass or just big solid blind spots (after this post was published, MINI released additional photos of the interior that showed slim pillars and tinted glass, photos have been added to the gallery), but visually, the lower half of the car remains pretty standard R56 John Cooper Works.

Although we don't have images of the interior yet, it sounds like it's largely standard Mini, although there are two clocks hanging off the sides of the steering column mounted tachometer much like the so-called Openometer in the convertible. One tells time while the other is a stopwatch for recording laps. The MINI Coupé Concept will be shown publicly at the Frankfurt Motor Show next month alongside the production version of the new Crossover.
Source: Autoblog

Wednesday, July 8, 2009

BMW celebrates 1.5 million "new" Minis made

2009 has been a big year for BMW's Mini brand. Mini launched a new convertible, turned 50 years old, and has now produced 1.5 million new generation models since production began in 2001. Interestingly, the 'new' Mini has outpaced the demand of the original car, which sold over 5.3 million copies from 1959-2000.

Mini's success has been a boon to BMW, as customers have been willing to pony up over $30,000 for fully optioned-out model. The re-launch of the brand has been so successful that BMW has introduced the cute little car in 80 countries. The Oxford, England plant that produces the Mini employs over 7,000 workers and represents 1% of the island's total GDP. Hit the jump to pour over the shorter than usual BMW press release.

Source: Autoblog.com

Tuesday, June 2, 2009

It's a Small World After All: Official pictures from MINI United

To celebrate 50 years of all things small and wonderful, MINI held a little party at one of England's most iconic racetracks, Silverstone. The event was equal parts racing, music festival and fashion show, highlighted by a concert by "modfather" Paul Weller, he of The Jam and The Style Council fame.

This was the third edition of the event, dubbed MINI United, and for MINI's 50th birthday it attracted a crowd that was anything but mini. Some 25,000 enthusiasts made it to the party, driving more than 10,000 Minis and representing 40+ countries. Folks from as far away as Russia, the United States and South Africa descended on Silverstone with their customized Coopers.

It was also a golden opportunity to show off the company's newest specials, the Mayfair and the Camden, as well as the George Harrison tribute MINI. Common folk and celebrities alike partook, including iconic British designer Mary Quant, inventor of the miniskirt. Quant even admitted that the name of the short skirt owed more to her love of her own little car than to the garment's length.

Among the thousands of cars on hand, a bunch of customized MINIs were displayed, with artwork by designer Paul Smith, David Bowie, Kate Moss, Missoni and illustrator Alan Aldridge among others. There's a gallery of pics from the event below, and a full press release Here.

Monday, April 13, 2009

RUMOR: MINI Roadster??

[from AutoBlog]

BMW has been on a roll with its MINI brand, and after the raging success that the revived Cooper had in its first generation, the German automaker saw fit to give the brand its first major revision back in 2006. A year later, the automaker released the extended-length Clubman model and this year it finally launched the new convertible. What's next? Almost certainly the first MINI Crossover, which is expected to make its formal debut at the upcoming Frankfurt Motor Show.

You'd be forgiven for assuming that BMW's MINI team would be content to rest on its laurels for a few models years after all of this activity, but the ever-active rumormill wouldn't agree. According to MotoringFile, a new MINI Speedster may (finally) be on the way, based on the running gear of the current R56 Cooper. If true, we can expect to see a fabric top along with a possible removable hardtop and the same 1.6-liter engines as used in other models from MINI. Longtime MINI followers may recall that a speedster variant was often mooted for the previous Cooper, but in recent times, that talk has diminished somewhat.

A small, two-seat, roadster that promises equal portions of driving fun, reasonable fuel economy, and an attainable price tag? Now that's an idea we can get behind.

Wednesday, April 8, 2009

NADAguides Cites Five Cleanest Vehicles

This Earth Day, NADAguides.com, the popular provider of pricing information and market research for new cars, used cars, classics, RVs, motorcycles and boats, announces its Top Five Cleanest Conventional Cars of 2009, simply suggesting that hybrids aren't the only choice for those who wish to minimize the environmental impact of their driving. NADAguides.com Market Data Analysts evaluated fuel economy and emissions data and determined that the Chevrolet Cobalt, Ford Focus, MINI Cooper, Pontiac G5 and Hyundai Elantra are the Top Five Cleanest Conventional Cars of 2009.

NADAguides.com is a huge proponent of hybrid and alternative fuel technology, but given that the industry will be highlighting hybrids for Earth Day the company wanted to show that there are conventional vehicles that can help cut down on air pollution.

"It is no surprise that on Earth Day the automotive world will be focused on the latest and greatest hybrid vehicles, but the fact remains that consumers are still overwhelmingly buying and driving conventional gasoline cars," said Michael Caudill, spokesperson for NADAguides.com. "The Top Five Cleanest Conventional Cars show that consumers have options for vehicles that are easy on the environment without the higher price point of emerging hybrid technology."

Despite improvements in production efficiency and material costs, the prices of gas-electric hybrid vehicles remain considerably higher than those of their gasoline-only counterparts. The base price of the all-new 2010 Honda Insight, designed to rival the fuel economy of the Toyota Prius for about $2,000 less, is still expected to retail for nearly $2,000 more than the MINI Cooper, the most expensive car on the NADAguides.com top 5 list.

The Chevrolet Cobalt LS, Ford Focus S, Pontiac G5 and Hyundai Elantra GLS all qualify for PZEV (partial zero emissions vehicle) certification, while the MINI Cooper is designated as an ULEV (ultra low emissions vehicle). Several independent tests have shown that the exhaust coming from the tailpipe of a PZEV vehicle is often cleaner than the surrounding air in many metropolitan areas. In fact, four of the five cars on the list put out less air pollution than some hybrid vehicles.

NADAguides.com chose the Top Five Cleanest Conventional Cars based on a combination of scores from three criteria: Greenhouse gas emissions, smog-producing air pollution levels and combined miles per gallon.

Vehicle Combined MPG Greenhouse Gas Air Pollution BaseEmissions (pounds/year) MSRP(tons/year)

2009 Pontiac G5 30 6.13 0.99 $16,980
2009 Chevy Cobalt LS 29 6.34 0.99 $15,660
2009 Hyundai Elantra GLS 28 6.57 0.99 $15,120
2009 Ford Focus S 28 6.57 0.99 $15,520
2009 MINI Cooper 32 5.75 4.13 $18,550

Greenhouse gas emissions include carbon dioxide (CO2), methane gas (CH4), nitrous oxide (NO2) and hydrofluorocarbons (HFCs) and represent vehicle combustion by-products that contribute to global warming. Greenhouse gas emissions are expressed in tons per year based on 15,000 miles of average driving. These figures are directly proportional to the vehicle's fuel economy and type of fuel used.

Smog-forming air pollution includes nitrogen oxides (NOX), carbon monoxide (CO), various carbon-containing compounds (including hydrocarbons), formaldehyde (HCHO) and solid particulate matter. These compounds, which contribute to smog and other health problems, are measured in pounds emitted per year based on 15,000 miles of average driving.

Combined fuel economy is calculated from EPA city/highway miles per gallon figures, based on 55 percent city and 45 percent highway driving.

Tuesday, March 3, 2009

Best and Worst Depreciating Vehicles

The MINI Cooper is one of the best investments in the automotive world. After three years, the mighty MINI retains 67 percent of its value.


Next to purchasing a home, buying a car is one of the toughest financial decisions a person will ever have to make. And today's topsy-turvy economic climate, which has caused a double-digit dip in new car sales over the past year, makes that decision even more complicated. Regardless, people are still in the market for quality, well-built automobiles to get them to work, the grocery store and the kids' soccer practice. But their buying criteria have changed.

According to Automotive Lease Guide's most recent Automobile Consumer Attitudes Study (ACAS Fall/Winter 2008), 64 percent of respondents intend to buy a vehicle in the next three years. However, consumers want to spend less and test the pre-owned, or used, market more.
As a result, choosing a ride that will maintain a greater amount of its value over the average car ownership period (5 years) is more important than ever.

What Is Depreciation?
The biggest cost of car ownership isn't gas, repairs or that 20-speaker, 1,000-watt sound system installed by the dealer. No, it's depreciation — or a car's decrease in value over time. Depreciation should not only be a crucial factor in a purchase decision but also a determinant of whether you have made a good buying choice these days. It therefore helps to know which vehicles have the best (lowest) depreciation and which have the worst (highest).

With the help of the folks at ALG, experts in gauging depreciation for the automobile industry, we've compiled this list of vehicles with the best and worst resale values based on their original manufacturer's suggested retail price. The percentage shown represents how much of the original sticker price the vehicle has retained over the last three years.

Best 5 Models in Value Retention
Rank Brand Model 3-Year Retention

1. MINI Cooper 67%
2. Toyota Camry 62%
3. Toyota RAV4 62%
4. Scion xB 61%
5. Honda CR-V 60%

Worst 5 Models in Value Retention
Rank Brand Model 3-Year Retention

1. Ford Freestar 27%
2. Ford **Taurus 28%
3. Chrysler Sebring convertible 28%
4. Chevrolet Uplander 28%
5. Pontiac Montana 30%

**This does not include the new 2010 Ford Taurus

How Is a Car Valuated?
So what makes one car worth nearly 60 percent of its initial purchase price after three years, while another could have fallen to 20 percent of its original sticker price? "There are a number of tangible and some intangible factors that affect valuations," says Eric Ibara, director of market valuation for Kelley Blue Book. "The most obvious is supply versus demand."

If a car is in low supply and high demand, it will probably retain value, and vice versa. "For example, the high fleet penetration of the Ford Taurus has created a huge supply relative to its demand, driving its price down," says Fernando Ubeda, manager of custom modeling and analytics for ALG. Generally, cars that depreciate fastest are sold in large numbers at big discounts to rental-car or corporate fleets, like the aforementioned Taurus. Those flood the used-car market when the fleets replace their vehicles.

To read more go to:

http://editorial.autos.msn.com/article.aspx?cp-documentid=900726&page=2

Tuesday, February 10, 2009

MINI Drops the Top on the JCW Cabrio

As far as cute cars go, it doesn't get much more adorable than the MINI. Especially in convertible form. But as the Anglo-Saxon carmaker has shown with the top-spec John Cooper Works versions of the hatchback and Clubman, cute can turn (kinda) mean with the addition of some go-fast bits and next month at the Geneva Motor Show MINI will do just that -- again -- when it takes the wraps off the new JCW cabrio.

Like its tin-topped counterparts, the JCW convertible packs a 1.6-liter turbo four with 211 hp and 192 lb-ft of torque, plus an extra boost in low-end grunt helping the open-air machine get to 100 km/h (62 mph) in a scant 6.9 seconds en route to a follicle-stimulating 146 mph top end. Retuned suspension and electronics, 17" alloys, beefier brakes, Works aero kit, dark grey soft-top and special interior touches, including three-spoke leather steering wheel, special pedals and piano-lacquer trim also form part of the package, which you can check out in full in the press release below.

PRESS RELEASE: MINI will unveil the world's fastest small premium cabriolet at the Geneva International Motor Show on 03 March 2009. The MINI John Cooper Works Convertible will take centre stage at the event and is on sale in the UK from 28 March 2009, priced at £23,470 OTR.

Featuring the same high performance engineering modifications as the Hatch model carrying the John Cooper Works badge, the Convertible's 1.6-litre twin scroll-turbocharged engine produces 211 hp and up to 280 Nm peak torque with Overboost deployed.

Performance data for both models is therefore equally impressive.

The newcomer's petrol power plant is a significantly revised version of the 1.6-litre turbocharged unit found in MINI Cooper S models, and the same as that in the MINI CHALLENGE race car. The engine is lighter, stronger and is supplied with a larger air intake and an exhaust system specifically designed for John Cooper Works cars.

The transmission's gearing is strengthened to handle the extra available power; power that pushes the car to a remarkable output of 132 hp per litre, yet still able to offer an amazing 39.8 mpg.

The lengthy standard kit list of every MINI John Cooper Works Convertible includes a bespoke John Cooper Works Alcantara steering wheel, sport seats, John Cooper Works floor mats and glossy piano black interior. Air conditioning is fitted as standard, as it is now on every new MINI.

Performance of the Works car is underlined by an exclusive speedometer, which runs to 160 mph to account for the car's higher top speed than that of any other MINI.

A Sport button is located in front of the gear stick. When pressed it activates a bespoke engine control map producing boost earlier in the rev range and sharpening steering and throttle response. The gear knob featuring a red gearing diagram is unique to the MINI John Cooper Works.

Unique lightweight 17" alloy wheels in Cross-spoke CHALLENGE design, shod with Run-flat tyres, feature on the exciting new Convertible. A John Cooper Works Aero kit is standard and the tuning brand's logo is positioned on the boot, grille, brakes and door sills.

Extra-large disc brakes paired with upgraded bright red Brembo performance callipers are supplied. Chassis technologies ensuring a sporty and safe driving experience are also standard features of the MINI John Cooper Works:

ABS Brakes
EBD Electronic Brake Force Distribution
CBC Cornering Brake Control
EDLC Electronic Differential Lock Control
DSC Dynamic Stability Control (incorporating Hill Assist)
DTC Dynamic Traction Control

Unique to MINI John Cooper Works models is EDLC. With DSC fully deactivated, the car's Electronic Differential Lock Control delivers an even sportier driving experience. EDLC works when the car is accelerating hard out of corners or tight bends. In this situation, it electronically slows the spinning inside wheel to enhance grip and ensure that all available power is transferred to the road through the wheel with greatest traction. In contrast to the way DSC and DTC manage power delivery to the wheels, EDLC does not intervene with the throughput of engine power, meaning the driver is in near total control of the handling of the car.

The MINI John Cooper Works Convertible will be built entirely in the UK.

With the new MINI Convertible now rolling off the line, several points of operation at MINI Plant Swindon and Oxford have been modified. BMW Group invested in new assembly stations for the Convertible tailgate at Plant Swindon. At Plant Oxford, the bodyshop installed and commissioned all necessary facilities and infrastructure to meet the high quality standards and geometrical accuracy for the Convertible body.

Associates in final assembly have transformed all work areas to integrate production of the new Convertible efficiently, and are now building the complete MINI model line-up once again on a single assembly line.

Jürgen Hedrich, MINI Plant Oxford's new Managing Director, said: "The launch of the new MINI John Cooper Works Convertible is incredibly important as it signifies that our complete model line-up is now back in production across MINI's UK production facilities."

Tuesday, January 20, 2009

2010 MINI E

Here in the United States, the Mini Cooper comes with a 1.6-liter gasoline engine or the turbocharged 1.6-liter engine in the Cooper S and John Cooper Works versions. In markets outside the U.S., Mini offers a version with a tiny 1.4-liter gasoline engine as well as a version with a diesel engine.

All that is about to change with the introduction of the Mini E, E for electric. It's the first all-electric production car offered to the American buying public by a major manufacturer, beating the rest to the market.

However, it isn't going to be widely available to the public for some time yet. The fast-charging all-electric Mini E is initially only going to be built in a batch of 500 cars, 250 for greater Los Angeles, and 250 for greater New York, so that the company can do a proper job of charging equipment installation and keeping up good communications between the users and the company over time. All of the Mini E cars will be built in Munich, rather than the main plant in Oxford, England.

We say "users" rather than owners because the company will not actually sell the Mini E. Each of the 500 units will be leased to customers, along with the special charging equipment it will require, for a hefty lease payment of $850 a month, about $500 a month more than a conventional Mini lease price, for a 12-month lease, not subject to renewal. Customers will be selected from interested parties living in New York and Los Angeles who have registered on the Mini website. Interested? Read on.

BMW and Mini officials have said that the all-electric Mini E will come with insurance, road service and a free replacement vehicle baked into the monthly lease price. Each car will come with a special wall-mounted 240-volt, 50-amp charging unit that can bring the 570-pound, 35 kilowatt-hour battery in the Mini E up to full charge in about two hours, depending on the type of electric service available at the house, condo or apartment. If the customer uses a charging system away from home, using a typical 110-volt outlet for charging, a full charge may take up to 24 hours, say BMW and Mini officials.

Initially, the Mini E will be offered only in the Mini sedan body style, no Clubman or convertible models. The American-made AC Propulsion system uses 5088 lithium-ion cells in the space normally filled by the rear seats. The 201 horsepower electric motor, which makes 143 foot-pounds of torque, the power control electronics, and the inverter, which turns DC current into AC and back again are under the hood.

BMW says a fully charged Mini E has a driving range of about 160 miles, well within the round-trip commuting range of many American drivers. Top speed is said to be governed to 95 mph and 0-60 acceleration is electronically limited to about eight seconds, to preserve battery power. Regenerative braking charges the battery every time the brakes are applied.

The Mini E dashboard has a battery-charge meter in place of the tachometer and a power meter in the speedometer. There is no conventional transmission in the car, because the torque provided by the electric motor is sufficient without multiplication through a transmission, but there is a conventional reverse-neutral-drive shifter on the floor. The air conditioning system is electric, and all the standard Mini chassis systems, electronic traction and stability control, are included. The 600-pound-heavier Mini E uses a modified Cooper S suspension to cope with the extra weight.
Deliveries to customers should start in the spring of 2009.
www.keelermini.com or www.mini.com