MINI Countryman Video - First Exclusive Look!

Next week the MINI Countryman will celebrate its world premiere in Geneva and right now, we have some never-before-seen driving footage for you. Courtesy of MINI Youtube Channel, we’re enjoying again the funky, intriguing and lively MINI videos.

Carrying the tagline, “Life is out There”, the MINI Countryman video can be summed up in just a couple of sentences: it is a giddy montage of footage that packs a lifetime’s worth of adventure into a snappy few minutes. It is about drawing a connection between the increased interior space of the Countryman, which is the roomiest MINI yet, with living large, expanding horizons, seizing the day



As a recap, MINI Countryman is entering the market with a choice of three petrol and two diesel engines; the power range extends from 90 hp in the MINI One D Countryman all the way to 184 hp in the MINI Cooper S Countryman.

At the high-end of the line-up, the 1.6-liter four-cylinder petrol engine comes for the first time not only with a twin-scroll turbocharger and direct fuel injection, but also with fully variable valve management.

The Countryman gets a standard six-speed manual transmission; a six-speed automatic transmission is optional.

MINI Cooper S Countryman and MINI Cooper D Countryman come equipped with the MINI ALL4 all-wheel drive, an electrohydraulic differential positioned directly on the final drive varying the distribution from front to rear in an infinite process. Under normal driving conditions up to 50 per cent of the engine’s power goes to the rear wheels, under extreme conditions up to 100 per cent, offering a new, high-traction rendition of that agile handling so typical of MINI.

The MINI Countryman comes as standard with four seats, while a three-seat bench is available as a no-cost option.The cabin, among other things, gets a standard multifunction steering wheel with cruise control a center rail system that allows each passenger to store objects.

Source: BMWBlog

Kansas City man wins trip to England for logging most topless hours in a Mini

Ever wonder what possible use the Openometer could have? The tiny dashboard gauge is found only in the Mini convertible and tracks the number of hours a Mini motorist has been driving with the top down. Cute, sure, but hardly as useful as, say... a speedometer or fuel gauge. Well, David Loveall and over 400 other Mini Cooper Convertible owners across America found the Openometer very useful as they participated in the Open One Challenge.

Kansas City's Loveall logged some 555.55 hours of top-down driving in his Mini, after driving across the country and visiting every one of the 48 contiguous states in the union. He took some of America's greatest back-roads, like Route 66 and US 50, avoiding the freeway at all costs and often camping roadside in a tent.For his dedication to the open-air cause, Loveall is being awarded with a free trip to England to visit the Mini factory in Oxford. Click here to read the full article.
Source: Autoblog.com

Box Art? Clever Mini promotion litters streets with giant packaging

Heineken ran commercials that showed a guy's ultimate closet as a walk-in refrigerator filled with the Dutch beer. To support the ads they put huge cardboard boxes around Amsterdam on garbage day with "Walk-In Fridge" written on them, as if someone had actually gotten one as a gift. Well, it looks like Mini did the same thing after Christmas, casting giant, empty boxes with shreds of gift wrapping around Amsterdam. Predictably for a Mini campaign, it got people's attention.