Keeler Motor Car Announces Naming Rights Agreement
LATHAM, NY - Keeler Motor Car Company is pleased to announce a five year agreement with The Times Union Center for the naming rights of the now Citizen’s Bank Club set to begin in February of 2012. The club is located on the concourse level of the arena near the Pearl Street entrance. Maria Dunning, Vice President of Keeler Motor Car Company, which represents Mercedes-Benz, BMW, MINI, Honda and smart in the Capital District expressed that “Keeler Motor Car Company is glad to support the events that the Times Union Center brings to our community. Everyone benefits when we are able to expand the cultural, entertainment and sporting opportunities in our area.”
"I am thrilled that Keeler Motor Car will be our new naming rights partner on the Sports Bar in the Arena. Keeler Motor Car immediately saw the huge value of advertising their brand/name within the Times Union Center. This commitment of revenue helps cover operating expenses, which also helps keep pricing for tickets and concession items more affordable to Capital Region residents. For companies like Keeler, spending money on advertising in the Times Union Center is a win-win." - Bob Belber, General Manager, Times Union Center.
“Keeler Motor Car, and the Keeler family in particular have a rich and long tradition of supporting Albany County. I am very happy that they are partnering with Albany County again, as sponsors of the Sports Bar in the Times Union Center. It is vitally important to the health of our economy to have the cooperation of businesses such as Keeler Motor Car, as we move forward throughout the new year”. - Dan McCoy, Chairman, Albany County Legislature County Executive – Elect
