Tuesday, June 2, 2009

It's a Small World After All: Official pictures from MINI United

To celebrate 50 years of all things small and wonderful, MINI held a little party at one of England's most iconic racetracks, Silverstone. The event was equal parts racing, music festival and fashion show, highlighted by a concert by "modfather" Paul Weller, he of The Jam and The Style Council fame.

This was the third edition of the event, dubbed MINI United, and for MINI's 50th birthday it attracted a crowd that was anything but mini. Some 25,000 enthusiasts made it to the party, driving more than 10,000 Minis and representing 40+ countries. Folks from as far away as Russia, the United States and South Africa descended on Silverstone with their customized Coopers.

It was also a golden opportunity to show off the company's newest specials, the Mayfair and the Camden, as well as the George Harrison tribute MINI. Common folk and celebrities alike partook, including iconic British designer Mary Quant, inventor of the miniskirt. Quant even admitted that the name of the short skirt owed more to her love of her own little car than to the garment's length.

Among the thousands of cars on hand, a bunch of customized MINIs were displayed, with artwork by designer Paul Smith, David Bowie, Kate Moss, Missoni and illustrator Alan Aldridge among others. There's a gallery of pics from the event below, and a full press release Here.

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