Tuesday, February 23, 2010

MINI Connected for iPhone to Debut in Geneva

*22.02.2010 * Press Release
*World-first in-car entertainment technology integrates the Apple iPhone.
*Safe, convenient, intuitive control of all functions via the MINI operating system.
*World debut of in-car web radio.
*MINI Connected brings enhanced user functionality and customization to the MINI-exclusive, Mission Control.


Woodcliff Lake, New Jersey - February 22, 2010... MINI Connected, a new technology unique to MINI, opens up a new dimension of in-car entertainment. The new system will make its debut at the 2010 Geneva International Motor Show next week.

MINI Connected.MINI Connected offers new options to further enhance the driving fun associated with the brand by intelligently connecting the driver, his MINI and the outside world. The new MINI Connected system will be launched simultaneously with the MINI Countryman, as an option on the newest member of the MINI brand lineup.

With MINI Connected, MINI is the first carmaker to offer a newly developed USB interface with functionality that enables such a high level of integration of the iPhone into the in-car audio and infotainment system. This MINI-exclusive technology provides the basis for unprecedented integration of Smartphone functions, and takes the in-car integration of modern Smartphone telecommunications, entertainment and online functions to a whole new level.

The innovative iPhone interface provides robust data exchange capabilities, allowing a range of infotainment, navigation and communication functions to be used on board the vehicle. MINI Connected also allows functions to be enhanced or personalized to the driver's individual preferences.

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